MONIL CHHEDA
I am currently pursuing dual degrees - Master of Business Administration (MBA - Corporate Finance) and Master of Science (Corporate Finance) from the Drexel University, LeBow College of Business, Philadelphia, Pennsylvania, USA. I believe that core technical knowledge combined with the proper management coursework is necessary to survive in today's highly competitive era.
I am assisting Dr. Rajneesh Suri, Associate Professor, Marketing Department in his research to perceive the human cognitive behavior on product pricing. I design and run surveys to collect research data using DirectRT; Advanced "Reaction Time" Capture software. I even design surveys using PowerPoint which test the Consumer Behavior over the price and location of the product.
In addition to the research, I conduct recitation classes for "Introduction to Marketing Management" at the LeBow College of Business (Undergraduate Coursework). The recitation involves teaching the basic Marketing concepts like 4 P's and 4 C's of Marketing, Boston Consulting Group (BCG) Matrix, Product Life-cycle, Distribution Channels, Break-Even point analysis etc. Then, I use PharmaSim, a marketing simulation game, where the students form teams to run a complete marketing strategy for a pharmaceutical company and compete against each other on the Stock Price.
I completed my under-graduate degree (Bachelor of Science - Information Technology) from the University of Mumbai (Sathaye College, Mumbai, India) in 2004. I completed Part-I of the Master of Science (Information Technology) from the University of Mumbai (Kalina University) in 2005.
After earning my bachelor's degree, I worked in Patni Computers Systems, Mumbai, India as an Associate Software Engineer. I was a part of the Off-shore team for Guardian Life Insurance Company of America. I successfully completed several projects ranging from core application development to database designing and project management. I had special expertise in writing custom PL/ SQL (Oracle 9i) functions, procedures and reports.
During my high-school years, I worked as a Senior Client Executive at Direct Information Pvt. Ltd. (d/ b/ a DirectI), Mumbai, India. My area of work was taking care of escalated Customer Support calls (Level II and Level III). I also served as a Search Engine Optimizer (SEO) for DirectI.
From 2001 till 2006, I was an Independent Consultant to eLiteral (A Web Hosting Company, Mumbai, India). I managed day-to-day activities of the firm, managed the corporate portal, user-training and customer support.
My area of expertise is web development using PHP/ MySQL/ AJAX.

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